Privately Held · Operator-Led
A Modern Holding Company
South Drake is a modern holding company. We build and operate a curated portfolio of software and consumer brands — each one founded in-house, engineered and branded by the same team, and scaled with a shared operator playbook honed across every company we've built.
Portfolio
Our Companies
Software and consumer brands we've built, founded, and scaled in-house.
SaaS Inventory Management
Steady Stock
Customizable Amazon inventory management and forecasting, built by Amazon sellers for Amazon sellers. Trusted by 1,000+ sellers to prevent stockouts, cut storage fees, and scale profitably.
Pet Supplements
Dr. Joseph's VetPro Complete
Premium, vet-formulated pet supplements from a 30-year veterinary practice. GMP-certified products that exceed industry standards — over 500,000 happy pets served.
Pet Health & Wellness
PetWell 360
A complete pet health platform — records, history, and care schedules in one place — powered by Wellie, an AI vet assistant built on the proprietary Guardian System™.
SaaS QR & Analytics
SmartyTags
Enterprise QR code management and analytics. Dynamic QR codes, real-time scan analytics, and smart routing — trusted by Cincinnati Zoo, Krispy Kreme, Unilever, and the NHS, with 10M+ scans tracked.
Operating Philosophy
How We Build
Three principles that shape every company in our portfolio — from first sketch to scaled operation.
Founded In-House
Every company in our portfolio is built from a thesis, not acquired. We do the operating ourselves.
Shared Operator Playbook
Design, engineering, and growth expertise compound across the portfolio — each new venture starts further ahead than the last.
Technology at the Core
Software, automation, and data systems sit at the heart of every brand we build — even in industries where they don't traditionally belong.
Get In Touch
Let's Talk
Partnership opportunities, portfolio inquiries, or anything else — we'd love to hear from you.
Reach Us Directly
We read every email and respond to most within two business days.
info@southdrakeholdings.com